One of the things that amazes me is how certain stores continue to thrive whereas others selling the very same thing fail. A magic/novelty store is very specialized and if you don’t have the clientele, this type of business is doomed to go out of business. Thankfully, these stores that have succeeded have found that capitalizing on things like holidays helps keep the business going year round. Though they may have started out selling only magic and novelties, things like Halloween masks and costumes are now what helps make the business thrive.
This was very evident at Caufield’s Novelties. One room contained both the magic tricks and novelties (as well as lighting equipment). Three rooms were devoted to Halloween costumes, masks and props. Being a fan of Halloween this is not a bad thing at all. With stores like SPIRIT dominating the Halloween business in October, it is nice to see a mom and pop store like Caufield’s carrying so much more, and of better quality, than anything that SPIRIT ever carries.