Yesterday I attended an afternoon showing of the new film RISE OF THE PLANET OF THE APES.  Before the lights dimmed and viewers were reminded to silence their cell phones, I was immediately struck by the diverse audience this film attracted. There appeared to be equal numbers of black, white, young, old, teen couples, and even middle-aged genre fans (wink). Perhaps the finest example of the generational appeal the APES brand carries was illustrated by a man in his sixties assisting an elderly gentlemen to his seat beside me. He apologized as the older man’s cane fell on my feet and I smiled and asked if he was a big fan of the original PLANET OF THE APES. “Oh yes,” he said. “I’ll never forget the day my father took me to see it and now I’m taking him!”

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